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Since premiering at the 2006 Geneva Auto Show, Saab's Aero X concept has been turning heads and making hearts race. Inspired by the General Motors division's aviation heritage and Scandinavian roots, the vehicle was developed to showcase Saab's future design direction. And now, it's fueling flights of imagination on MTV.

The Aero X concept is lined up to be featured as an "inspiration vehicle" in the May 3 episode of the popular MTV program "Pimp My Ride." Filmed at Galpin Auto Sports in North Hills, Calif., and hosted by recording artist and actor Xzibit, the show features complete makeovers of old vehicles. The refurbished vehicles feature over-the-top design schemes and a wide range of accessories.

"We wanted to feature the Saab Aero X on 'Pimp My Ride' because of its truly unique and inspirational design," said Larry Hochberg, executive producer, MTV's "Pimp My Ride." "What Saab did with the Aero X is in the spirit of what we do - totally rethinking what a car can look like."



4/24/07 No Shame in Green Profits, Sir Richard Branson Tells Saab
 

3/29/07 - “A funny thing happened today on the way to the forum”.